Marketing, communications pros create statewide association

A view of the reflecting pools on KCC's North Avenue campus in the spring.

Marketing and communications representatives from the 28 community colleges in Michigan today announced a new statewide organization: the Michigan Community College Marketing and Communications Association (MCCMCA).

The MCCMCA aims to bolster the marketing and public relations efforts of colleges individually while fostering efforts promoting community colleges in general. The new association is affiliated with the Michigan Community College Association (, which provides legislative and government advocacy for community colleges statewide.

Previously, marketing representatives met occasionally as an ad hoc committee, but did not take steps to become a professional association until recently. Through a series of discussions, the group in January selected an organizational structure and an initial slate of officers while honing other initiatives for future unveiling.

Officers include President Eric Greene, director of public information and marketing at Kellogg Community College in Battle Creek; Vice President Janet Roberts, executive director of marketing and communications at Oakland Community College in Bloomfield Hills; and Secretary Gary Erwin, director of marketing and communications at Henry Ford Community College in Dearborn.

“We’ve taken an exciting step as professionals who are united in our passion to help the public understand the quality and worth of a community college education,” Greene said. “By uniting, we are in a strengthened position to connect the reality of the community college experience with anyone who wants or needs an enhanced skill or education.”

According to Mike Hansen, president of the Michigan Community College Association, an organization like the MCCMCA will provide tremendous value.

“It’s often said that community colleges are the best kept secret in higher education, providing great value and high quality,” Hansen said. “Having an organization dedicated to delivering the good news about community colleges and the benefit they provide to students and employers in critical, emerging job sectors can only be beneficial.”

For more information about the MCCMCA, contact Eric Greene at or 269-966-4088.

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