Kellogg Community College is proud to be a key participant in a new collaborative, community-driven campaign launching this month to instill pride in the city of Battle Creek.
The new “Our City. Your Home.” initiative – which officially kicks off today – is the result of a monthslong development process involving stakeholders from across the city, including representatives from business and industry, education and the arts, local government and more.
Among the objectives of the campaign are instilling civic pride in Battle Creek; engaging current residents to renew their commitment to living and working in the city; attracting new residents, families and businesses to move to the community; and encouraging more opportunities for area families.
According to the campaign’s Executive Design Team:
“There is new energy in Battle Creek, Michigan, and positive momentum in areas including in primary and higher education, in business and workforce development, growth downtown, new art and entertainment offerings, and increased community investment. The people of Battle Creek are witnessing and feeling the impact of these beneficial changes.
“To capitalize on the recent activity and growth, a group of community members got together to create a new narrative and visual campaign to represent the unique and inspirational spirit of our community. The Battle Creek community narrative campaign is meant to be a collaborative exercise, available for all community members, organizations and businesses to participate in, share, evolve and celebrate what makes Battle Creek, Our City. Your Home.”
In the coming weeks and months, we’ll be posting various pieces of content related to the “Our City. Your Home.” initiative here on the KCC Daily and on our social media channels, linked below. Follow us for more on:
Pasted below is the full “Our City. Your Home.” campaign narrative, released this morning by the campaign’s Executive Design Team member organizations including KCC, the City of Battle Creek, the Battle Creek Area Chamber of Commerce, Battle Creek Unlimited and others. For more information about the campaign or KCC’s participation in the initiative, email KCC Vice President for Communications and Advancement Eric Greene at greenee@kellogg.edu.
“Our City. Your Home. Battle Creek”
Battle Creek sits at the confluence of two rivers, which seems appropriate, since coming together is what we do best.
In other cities, neighbors may remain strangers for years and people may pass each other by without even exchanging a glance. But in Battle Creek, we value being part of a community.
While expanding with exciting opportunities, our Midwestern city has a close-knit, small-town feeling that just makes it a nice place to live. It’s big enough to offer all the amenities of a bustling city, yet small enough to make an individual feel connected.
Battle Creek is known for welcoming different people and ideas and rewarding ingenuity and hard work. These values can be seen in action in our public schools and in Kellogg Community College – ranked No. 1 in Michigan. They also extend across Battle Creek’s business community and workforce, where there’s a sense that what you contribute matters and where there’s a place for all experience levels, skill sets, backgrounds and beliefs. Here, efforts made by committed individuals can be felt by all.
And when it’s time to relax and have fun, Battle Creek can’t be beat. Whether you’re a resident or a visitor, there’s always something to do, from big-name concerts and art events, popular festivals and farmers’ markets, and a wide variety of independent restaurants and national chains, to much-loved museums, picturesque parks, one of Michigan’s largest zoos, a 72-acre arboretum, 11 golf courses – even a mid-town lake and a 26-mile trail system for hiking and biking.
Battle Creek is a city that values its history, and though there have been some challenges along the way, you’ll find all sorts of good people working together to make a bright future. Our city is geographically well-positioned, beautiful and easy going with a great quality of life. Large enough to be diverse, vibrant and resource-rich, yet small enough that you can easily get to know a lot of people on a first-name basis.
We love Battle Creek and think you will too. Connect with us and experience for yourself why our city can be your home.